What is an explainer video?

An explainer video is a video that explains something in a visual way to perhaps a client or an employee. They are often used for training purposes and make the learning process much more interesting to the viewer, instead of them having to read pages of writing or go through text books.

Research has proven that visual learning is often much more effective, through the use of images, videos, colour and sound, as it helps to stick in the learner’s mind much more easily. These types of videos are often used to explain a business in a short and simple way and can be placed onto a website for customers to see.

Some video production companies specialise in explainer videos. There are many different types available, including animation, whiteboard, promo and video scribe amongst others. They are used for promotional purposes and can be very effective at enticing customers into using your business as a service or purchasing a product from you. They also look very professional, so long as you go for the right company. A quick search on Google will bring up plenty of results of video companies offering this service, so be sure to check them out and compare against one another in terms of quality and price. It is also a good idea to check out their previous work or client comments, and many of these companies will happily display their portfolios online.

There are various steps included when creating an explainer video. A script and storyboard first needs to be set out, then the colours and schemes chosen, as well as a voiceover artist to use over the top of the video in terms of audio. The video will then be created and published.

What does a corporate production company actually do?

Videos can be useful to all sorts of people and businesses. The corporate sector is most lucrative for video companies, which is why so many are offering services to this area. Companies often have a lot of money to spend on marketing and training, and using videos as part of these activities is an important part.

Visual aids are much more effective than a page of text, as images tend to stick in people’s minds much more easily than words. A video production company can provide all sorts of video services. Corporate videos can be used in seminars or meetings for example, as well as training. Marketing videos are perfect for engaging new potential customers and hopefully therefore leading to extra sales. Videos can also be placed onto web pages, usually embedded, or they can be used to create viral campaigns and boost potential sales. Live events such as product launches may also be filmed and these can compiled into showreels to showcase the company’s work.

Corporate videos need to be high quality and professional, which is why choosing the right corporate production company is important. The finished product will have an effect on your potential future clients so it needs to convey the right message, in the right way, in order for it to be effective – you want the effect to be positive rather than negative. Searching the internet for video companies that provide this service can bring up a whole range of results. Be sure to check various companies out and compare them with one another in order to find the best option for you and your business. Comparing quotes will also enable you to get the best deal.